Welcome to the Activity4All Shropshire Charity Events

Activity4All Shropshire is a charity based in Shrewsbury, Shropshire. Founded by Simon Macdonald, with over 19 years experience in the health, fitness & events industry. We host numerous events including the Wace Morgan Shrewsbury 10k & Shropshire Mud Run.

2025 will see the 10th edition of the Shrewsbury 10k, having raised over £30,000 in the previous events gifting 100 entries to 10 local charities since 2021. We are now looking to expand and develop our charity work further to help more people in need in our local area.

Alongside our charity events we run the Ultimate Group Fitness concept at Love Fitness, Salop Leisure. It is designed to help you stay motivated whilst getting fitter, stronger and healthier.

Simon has developed a great understanding of what people want, how to help them learn and progress to reach their health and fitness goals. The Ultimate Fitness team are experienced trainers with bags of encouragement and motivation to help you on your fitness journey.

A new world of opportunities awaits to help you start your fitness journey, improve your fitness, rediscover a passion for keeping fit, or just trying something new. So, what are you waiting for? The new version of you is ready and waiting.

Let’s get started! Do you want:

We can’t wait to join you on your fitness journey to a healthier, happier you!