Welcome to Ultimate, the home of the Shrewsbury 10k, Shrewsbury Half Marathon & Shropshire Mud Run.

Founded by Simon Macdonald, with over 22 years experience in the health, fitness & events industry.

2027 will see the 12th edition of the Shrewsbury 10k, having raised over £20,000 in 2026 gifting over 100 entries to 10 local charities.  We are now looking to expand and develop our community work further to help raise for charities in our local area.

Alongside our events we run Ultimate Personal Training & Online Coaching service. Based in Shrewsbury we offer in person PT or Online Programming. Our Ultimate Group Fitness concept is based at Love Fitness, Salop Leisure. It is designed to help you stay motivated whilst getting fitter, stronger and healthier.

In Person Personal Training Prices:

1 session PAYG £45.00

4 sessions monthly £170.00

10 sessions £400.00

Online Progmming (Strength & Fitnesss | Fatloss | Running)

Tailored workouts to your goal, Full access to True Coach APP with all workouts integrated with videos. A messanging service to touch base & check in.

£100 per calendar month

Simon has developed a great understanding of what people want, how to help them learn and progress to reach their health and fitness goals. The Ultimate Fitness team are experienced trainers with bags of encouragement and motivation to help you on your fitness journey.

A new world of opportunities awaits to help you start your fitness journey, improve your fitness, rediscover a passion for keeping fit, or just trying something new. So, what are you waiting for? The new version of you is ready and waiting.

We can’t wait to join you on your fitness journey to a healthier, happier you! Contact Si on 07581155723